2025 Agenda

Wednesday • November 5
2:00 pm – 6:00 pm   Registration/Check-in Open – Ballroom Foyer
6:00 pm – 9:00 pm     Meet & Greet Reception – Marina Terrace

Thursday • November 6
7:00 am – 2:00 pm    Registration/Check-in Open – Ballroom Foyer
7:00 am – 8:00 am      Breakfast – Grand Ballroom 10-13
8:00 am – 10:30 am    General Session – Grand Ballroom 5-9
                                           Welcome, National Anthems, Prayer
                                          Honoring Our Veterans
                                          UTA State of the Association
                                          Special Presentation, TAT
                                          UTA Committee Updates…A Year of Chante
                                          Break                            
10:30 am – 11:30 am  Keynote, Dr. Rick Rigsby — “Making an Impact”
11:30 am – 12:00 pm  UTA Awards
                                           Dealer Group “Individual Members of the Year” Awards
                                           UTA Marvin F. Gordon Lifetime Achievement Award
12:00 pm – 1:15 pm    Lunch
1:15 pm –  2:15 pm     OEM Panel: Tariffs & Regulatory Issues
2:15 pm –  3:15 pm     Roundtable Discussions
3:30 pm – 6:30 pm      Vendor Expo – Pacific Ballroom (lower level)

Friday • November 7
7:00 am – 8:00 am      Breakfast – Grand Ballroom 10-13
8:00 am – 9:00 am      Market Update from Steve Tam, ACT Research
9:00 am – 9:15 am      Q&A Session
9:15 am – 10:15 am    Guest Speaker, Craig Fuller — “State of Freight”
10:15 am – 10:25 am   New UTA Board Member Introductions
10:25 am – 11:00 am   Closing Remarks
12:00 pm – 4:00 pm    Tours/Activities (See Activity Page)
5:00 pm – 7:00 pm      Farewell Reception – SD Wine & Culinary Event Center

Saturday • November 8
Attendee departure day.

Ready to Sign Up? REGISTER NOW

Convention Details

Full-price registration ended October 29, 2025.
Registrations made Thursday, October 30, online or onsite will incur a 15% up-charge.
Registration MUST be paid with a credit card at the time of registration. There is no ‘bill-me’ option.

UTA Member       9/5 - 10/29  $775     Starting 10/30 $892
Non-Member      9/5 - 10/29  $925     Starting 10/30 $1094
Member Spouse/Plus One      $450
Non-Member Spouse/Plus One     $650
Please note that the “Spouse/Plus One” registration is NOT for co-workers or other industry-related individuals. This ticket is for guests who are NOT in the used truck industry.

CANCELLATION POLICY
Cancellations must be received in writing to events@uta.org.
No penalty fee if canceled by October 6, 2025.
$100 penalty if canceled October 7 to October 14, 2025.
No refunds will be given after October 15, 2025.

Members have access to the attendee list — updated biweekly.
CLICK HERE
Members can view the most current registration list: Click on any registration link. Then click the blue link number of registrants in the top left corner.

FRIDAY ACTIVITY/TOUR INCLUDED
Registration includes a complimentary ticket to a local attraction for all paid attendees. See the choices on the Activities page!
Please Note: The tour change deadline has passed. If you decide to join a different activity, you’ll be responsible for purchasing your own ticket.

NAME BADGES
Name badges are provided at check-in for attendees and spouses/guests, and should be worn during all UTA meals, sessions, and functions.

SPOUSE/PLUS ONE
All Spouses/Plus Ones must be registered and are encouraged to attend all business sessions, meals, and social activities. Please note: “Spouse/Plus One “registration is NOT for industry guests/co-workers.

MEALS INCLUDED
Wednesday Meet & Greet: heavy appetizers, 2 drink tickets
Thursday: breakfast, beverages, lunch, beverages at breaks
Thursday Vendor Expo: beverages and cocktails, heavy appetizers
Friday: breakfast, beverages
Friday Farewell Reception: 2 drink tickets, heavy appetizers

ATTIRE
Business casual is preferred for our business sessions.