2026 Sponsorships

The UTA Convention is the largest used commercial truck meeting in North America, so if your business is in the used truck industry and you want to connect with others in the industry, you need to sponsor the Convention.

Your sponsorship provides targeted exposure to potential and current customers while enabling the UTA to deliver a first-class event.

Sponsors are recognized in various ways, including name badges, posters, the website, emails, social media, and the UTA e-newsletter.

Thank you for your support, and we look forward to seeing you this November in Grapevine, Texas!

Sponsorship Add-Ons

SPONSOR A BAR at the Thursday Vendor Expo
6 available — $2000 each
(1per sponsor)
This exclusive sponsorship gets your logo on a “longhorn mount” poster behind one of the bars and on beverage napkins at the Vendor Expo. PLUS your expo booth will be located in close proximity to your sponsored bar—prime real estate. Must be Presenting, Diamond, or Gold Sponsors to add this.

Coffee Sleeves
4 available  — $500 each
Placed with hot beverages during breakfasts, lunches, and breaks. This add-on is open to all sponsorship levels.

Friday’s UTA John Gresely Golf Tournament
Golf Holes   18 available    $300 each
Longest Drive Women      $300
Longest Drive Men            $300
Closet-to-the-Pin 2 available  $300 each
Golf Carts  $1,500   SOLD OUT  
Drink Tent   only 1 available    $2,500
Beverage Carts    2 available    $1,000 each   

Materials, Specifications, and Deadline Details

The information below details the materials grid from above. Pleaes submit all sponsor materials to events@uta.org AND laura@uta.org.

All Levels: Company Bio/Write-Up

Please submit a brief company write-up (up to 150 words) including address, website, contact name, email, and phone numbers. This will be on this convention microsite under the sponsors tab. Sponsors should also supply a URL to lead to a page on your site, or we will use your home page. 
Deadline:  As soon as you secure your sponsorship.

All Levels: Company LogoVector/line art format only

Company logos must be in vector/line art format (.ai/.eps/vector PDF). If you have been a UTA sponsor in the past, you do not need to send in a logo unless you have a new logo. These will be enlarged for use on posters, etc. In order to preserve the quality and integrity of your logo, low-resolution JPGs and PNGs do not work.
Deadline: Please submit a vector-based logo as soon as you register your sponsorship.

PRESENTING & DIAMOND Levels
Special Landing Page

Each of our top 2 sponsorship levels receives a special landing page to showcase their company, products, and/or services. Pages link from logos featured on this microsite's Home page (Presenting) or the Details page (Diamond).

You may submit one image (or use your company logo) and verbiage up to 500 words. Sponsors should also provide a URL that leads to a page on your site, or we will use your home page.
Deadline:  As soon as you secure your sponsorship.

PRESENTING Level
Monthly e-Newsletter 600x250 px banner ad

These advertisements will run once a month in the e-newsletter from August–December. Sponsors should provide artwork no larger than 600 x 250 pixels and include a website link.
Deadline: As quickly as possible after you secure your sponsorship to ensure your ad is in e-newsletters.

PRESENTING, DIAMOND, GOLD Levels
Banner Ad in Convention App

Please submit your ad along with the URL of your choice.
Ad size: 1280 px wide x 650 px tall (horizontal ad)
Deadline October 16, 2026

PRESENTING & DIAMOND Levels
December “Wrap Up” Advertorial/Article 

Our top two levels have the opportunity to submit an article for the December “Wrap-Up” e-newsletter. 
Presenting level = up to 300 words
Diamond level = up to 150 words
Deadline: November 27, 2026 

PRESENTING & DIAMOND Levels
December “Wrap Up” e-news banner ad

Our top two levels may submit a banner ad for the December “Wrap-Up” e-newsletter.
Ad size: 600x250 px (horizontal ad)
Deadline: November 27, 2026

PRESENTING Level 1-Minute Video

Presenting Sponsors may present a 1-minute video during a general session. This is a great opportunity to showcase your company’s products/services directly to qualified prospects and current clients. Please submit an MP4 video encoded with H. 264 video (aka MPEG-4AVC) and AAC audio. Due to possible challenges with Internet connectivity, the computer operating system, and Internet speed, YouTube-linked videos will not be accepted.
Deadline:  October 30, 2026

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2026 UTA Convention — Truckin’ into Cowtown

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