2025 Sponsorships
The UTA Convention is the largest used commercial truck meeting in North America, so if your business is in the used truck industry and you want to connect with others in the industry, you need to sponsor the Convention.
Your sponsorship provides targeted exposure to potential and current customers while enabling the UTA to deliver a first-class event.
Sponsors are recognized in various ways, including name badges, posters, the website, emails, social media, and the UTA e-newsletter.
Thank you for your support, and we look forward to seeing you this November in sunny San Diego!
Sponsorship Tiers & Benefits
PRESENTING • $21,500 / DIAMOND • $13,500 / GOLD • $7,500 / SILVER • $4,000 / BRONZE • $1,500
Please Note: To be included in printed materials/onsite signage, sponsorship commitments must be received by October 6, 2025.
Commitments received after this date will still be recognized on the sponsor page of this microsite, email communications,
social media, and the new convention app, but will not appear in printed items at the show.
Sponsorship Add-Ons
Coffee Sleeves — SOLD OUT
Only 4 total — $500 each. Sleeves are set with hot beverages during breakfasts, lunches, and breaks
NEW!Sponsor a BAR at Wednesday’s Meet & Greet
Only 5 available — $2000 each (selling out!)
Exclusive Bar Sponsorship gets your logo on beverage napkins and a 7-foot poster next to your bar.
Sponsor Materials Specifications & Deadlines
Submit all sponsor materials to events@uta.org AND laura@uta.org.
All Levels: Company Bio/Write-Up
Please submit a brief company write-up (up to 150 words) including address, website, contact name, email, and phone numbers. This will be on this convention microsite under the sponsors tab. Sponsors should also supply a URL to lead to a page on your site, or we will use your home page.
Deadline: As soon as you secure your sponsorship.
All Levels: Company Logo – Vector/line art format only
Company logos must be in vector/line art format (.ai/.eps/vector PDF). If you have been a UTA sponsor in the past, you do not need to send in a logo unless you have a new logo. These will be enlarged for use on posters, etc. In order to preserve the quality and integrity of your logo, low-resolution JPGs and PNGs do not work.
Deadline: Please submit a vector-based logo as soon as you register your sponsorship.
PRESENTING & DIAMOND Levels
Special Landing Page
Each of our top 2 level sponsors receive a special landing page to showcase their company, products, and/or services. Pages link from logos featured on this microsite's Home page (Presenting) or the Details page (Diamond).
You may submit one image (or use your company logo) and verbiage up to 500 words. Sponsors should also supply a URL to lead to a page on your site, or we will use your home page.
Deadline: As soon as you secure your sponsorship.
PRESENTING Level
Monthly e-Newsletter 600x250 px banner ad
These advertisements will run once a month in the e-newsletter from August–December. Sponsors should provide artwork no larger than 600 x 250 pixels and include a website link.
Deadline: As quickly as possible after you secure your sponsorship to ensure your ad is in e-newsletters.
NEW: PRESENTING, DIAMOND, GOLD Levels
Advertisement in Convention App
The new event phone app with all the details will also feature ads from our top 3 sponsor tiers. Sizes and Deadlines TBD.
PRESENTING & DIAMOND Levels
December Advertorial/Article
Our top two levels have the opportunity to submit an article for the December “Wrap-Up” e-newsletter.
Presenting level = up to 300 words
Diamond level = up to 150 words
Deadline: November 20, 2025
PRESENTING & DIAMOND Levels
December e-newsletter 600x250 px banner ad
Our top two levels have the opportunity to submit a banner ad for the December “Wrap-Up” e-newsletter.
Ad size: 600x250 Pixels
Deadline: November 20, 2025
PRESENTING Level 1-Minute Video
Presenting Sponsors have the opportunity to present a 1-minute video during a general session. This is a great opportunity to showcase your company’s products/services directly to qualified prospects and current clients. Please submit an MP4 video encoded with H. 264 video (aka MPEG-4AVC) and AAC audio. Due to possible challenges with Internet connectivity, the computer operating system, and Internet speed, YouTube-linked videos will not be accepted.
Deadline: November 1, 2025
Specs • Deadlines • Details
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