Precision in Prospecting with RigDig and Digital Marketing

In today's trucking industry, precision in prospecting is more critical than ever. High inventory levels and economic pressures mean that reaching the right prospects can make all the difference. Imagine wanting to sell more tires and being able to not just target “Used Truck Buyers” but honing in on “Used Truck Buyers in Georgia with Tire Violations.” Or perhaps you need to reach “Trucking Fleets” with a more specific focus on “Fleets with 50+ Class 8 Trucks in the Southeast.” RigDig, combined with our Digital Marketing services, makes this precision possible.

Why Precision Matters

The ability to precisely target prospects allows you to maximize your marketing efforts and resources. Broad, unfocused prospecting can lead to wasted time and missed opportunities. 

However, with RigDig and our Digital Marketing capabilities, you can:

• Target known buyers of used equipment.

• Determine fleet size of a prospect.

• Know which equipment is owned by a particular company.

• Launch highly targeted digital campaigns to reach these prospects.

Actionable Data and Digital Marketing for Prospecting

RigDig offers actionable data for prospecting, predicting buying cycles, and much more. With data on over 1.6 million trucking prospects, we provide the most accurate, effective, and easy-to-use tool in the market. Paired with our Digital Marketing services, you can extend your reach through Online Audio (Spotify, Pandora), Streaming TV (Hulu, ESPN), Display Ads, Digital-Out-Of-Home (Gas Stations, Roadways), YouTube, and Social Media (Facebook, Instagram, LinkedIn). 

As Jacob, one of our clients from Indiana, puts it, “RigDig is by far the most accurate, effective, and easy-to-use tool out there, and their digital campaigns have transformed our outreach.”

Our comprehensive data and digital services include:

• Buyer Insights: Understand the behaviors and preferences of used truck buyers.

• Market Trends: Stay ahead of market shifts with up-to-date information.

• Competitive Analysis: See how you stack up against the competition.

• Digital Campaign Execution: Reach prospects where they are most active online.

Identifying Aftermarket Opportunities and Digital Outreach

One of the unique aspects of RigDig is its ability to identify aftermarket opportunities. For example, if you're looking for parts and service prospects, RigDig can help you move from targeting “Fleets with Older Trucks” to more precisely “Fleets with Trucks 5+ Years Old with Cummings Engines.” Combined with our Digital Marketing, you can target these fleets with precision ads across various digital platforms.

This level of detail allows you to focus your efforts where they will be most effective, while our digital campaigns ensure that your message reaches the right audience at the right time.

Insights into Equipment Mix, Brand Preferences, and Digital Targeting

Additionally, RigDig offers insights into a prospect’s equipment mix and brand preferences. This capability enables you to explore market share growth opportunities and find new customers who are the best fit for your products and services. Our Digital Marketing services then allow you to target these segments with tailored ads on platforms like YouTube and social media, ensuring maximum engagement.

Whether you're interested in niche segments like dump trucks or cement trucks or need medium duty equipment prices, RigDig and our Digital Marketing services have you covered.

Mobile App Features and Digital Integration

The key features we've added to our mobile app make it even easier to find prospects on the go. With the estimated trailers feature, you can:

• Search by type of equipment: truck or trailer estimates.

• Locate prospects within a specific area.

• Map or List View: Choose the view that works best for you.

• Filter Searches by Proximity: Narrow down your search to nearby prospects.

• View Prospect Overview: Get detailed information at a glance.

• Favorite Ideal Sales Prospects: Keep track of your top leads.

This level of flexibility and convenience is designed to keep you ahead of the competition, and our integrated digital campaigns ensure your prospects are continually engaged across multiple channels.

Commitment to Innovation and Digital Excellence

Fusable, the premier brand for vital data solutions, continues to innovate and provide customer-centric services. With our extensive datasets and focus on understanding markets, boosting sales, and managing risks, Fusable stands out in the industry. Our commitment to precision and actionable insights is reflected in all our flagship brands, including RigDig, EDA, Iron Solutions, Central Analysis Bureau, Price Digests, and EquipmentWatch. Our Digital Marketing services further enhance these capabilities, providing you with comprehensive, targeted outreach.

Join Us at the Used Trucking Association Convention

As we gear up for the Used Trucking Association convention in November in Orlando, where we will join over 750 attendees from North America, we are excited to showcase how RigDig and our Digital Marketing services can transform your prospecting efforts. This event is the largest used commercial truck meeting of the year, and it's the perfect opportunity to see RigDig in action.

Visit RigDig today to get ahead of the competition and take your prospecting and digital marketing to the next level. Don't miss out on the chance to refine your strategies and connect with the right prospects with unparalleled precision.